Hi, I’m Dani. I didn’t mean to become the marketing person either.
Here’s how it usually goes:
Someone notices you’re “good with computers.” Maybe you fixed the WiFi once, or you figured out why the printer wasn’t working, or you were just the first person to respond when someone asked “does anyone know how to do this?”
And just like that — congratulations. You’re the marketing person now.
No training. No warning. No raise (probably). Just a login to a tool nobody set up properly and a Slack message that says “can you just automate that real quick?”
That’s basically my origin story.
So who am I?
I’m Dani — a Marketing Operations professional by day, accidental volunteer marketing director by… also day, honestly.
By 9am I’m deep in CRMs, automation workflows, and MarTech tools that would make most people’s eyes glaze over. I genuinely enjoy this stuff, which my colleagues find equal parts impressive and suspicious.
By 3pm I’m somehow also running social media for the PTA, which — if you’ve ever tried to get twelve volunteer parents to agree on a Facebook post — is its own special kind of project management.
I’m also a parent, which means my schedule is held together with coffee, Google Calendar, and the quiet desperation of someone who has too many browser tabs open at all times.
Oh, and I have ADHD. Which means I hyperfocused my way into knowing more about marketing tools than any one person reasonably should, and I can set up a Zapier automation in 20 minutes but I will absolutely forget to eat lunch.
Why does this blog exist?
Because most marketing advice on the internet is written for people with:
- A dedicated marketing team
- A budget with actual numbers in it
- Time to “A/B test their content strategy”
- The ability to say “let me loop in our MarTech specialist”
And the rest of us are out here Googling “how do I send an email to a list” at 11pm while also remembering we need to post something for the bake sale tomorrow.
I built Marketing by Accident for the people in the second group.
The small business owner who became their own marketing department. The nonprofit coordinator who volunteers their Tuesday nights for this. The PTA parent who just wanted to help and now somehow owns the Instagram. The employee whose job description quietly gained three new bullet points.
You’re not bad at marketing. You just never got a simple starting point.
That’s what I’m trying to be.
What you’ll find here
No jargon. No “growth hacking.” No advice that requires a $2,000/month software budget.
Just real, practical systems from someone who lives in this world every day — and has personally broken, fixed, rebuilt, and automated more marketing workflows than she’d like to admit.
Things like:
- Which tools are actually worth your time (and which ones just look good in demos)
- Simple automations that save hours without requiring a computer science degree
- How to organize the chaos so you’re not dropping balls every other week
- Honest reviews from someone who uses this stuff at work, not just writes about it
Basically: the things I wish someone had told me before I became the most tech-savvy person in the room.
Let’s keep in touch
If you’ve read this far and thought “okay yes this is me” — you’re in the right place.
Subscribe below and I’ll send you practical, no-fluff marketing tips whenever I have something actually worth saying. No weekly emails just to hit a quota. No content for the sake of content.
Just the good stuff, when there’s good stuff to share.
Welcome to the accident.
— Dani
Marketing by Accident 