You didn’t ask to manage the emails, social posts, forms, spreadsheets, and marketing tools. But now that you’re here, let’s make it simpler.
One day you’re just helping out. Maybe you said yes to “sending a quick email.”Or “posting something on Facebook.”Or “helping set up a form real quick.” And then somehow… you become the marketing person. Now you’re: All while thinking… I don’t actually know what I’m doing. You didn’t plan for this role.You didn’t get trained…
When “can you just send a quick email” turns into 47 requests, you need a system. If you’ve been the marketing person for more than five minutes, you already know the problem. Requests come from everywhere. A Slack message here. An email there. Someone stops you in the hallway. Your boss forwards something with “thoughts?”…
You didn’t ask for a tech stack. Here’s the one that won’t overwhelm you. At some point, someone handed you a login. Maybe it was Mailchimp. Maybe it was a social media account with 200 followers and no posting schedule. Maybe it was a spreadsheet labeled “our marketing stuff” that made absolutely no sense. And…
One day you’re just helping out. Maybe you said yes to “sending a quick email.”Or “posting something on Facebook.”Or “helping set up a form real quick.” And then somehow… you become the marketing person. Now you’re: All while thinking… I don’t actually know what I’m doing. You didn’t plan for this role.You didn’t get trained…
Marketing by Accident 